The Startup Way

Written by Eric Ries, author of the international bestseller The Lean Startup, The Startup Way introduces modern entrepreneurial management practices designed to help organisations adapt and thrive. The book outlines practical methods for transforming internal culture, fostering continuous innovation, and generating sustained business growth.

Whether running an established enterprise or leading an emerging venture, leaders and managers will find actionable principles for navigating change and building teams that innovate effectively. This paperback edition is an essential guide for entrepreneurs, business owners, and corporate leaders seeking disciplined ways to scale new ideas and maintain agility.