Principles of Marketing

Principles of Marketing by Philip Kotler and Gary Armstrong is a foundational textbook designed for students and professionals seeking a thorough grounding in modern marketing. Published by Pearson as part of the Pearson Horizon Editions series, this Fourteenth Edition explores the fundamental concepts, strategies, and practices essential for understanding market dynamics and customer engagement.

Covering critical topics across marketing management, the volume provides readers with the analytical frameworks needed to assess target markets, develop sound commercial strategies, and deliver lasting value. Written clearly and methodically, it serves as an indispensable reference for university coursework and practical business study alike.