Make It Rain

In Make It Rain, media expert and legal advocate Areva Martin, writing alongside Donna Beech, offers a straightforward roadmap for leveraging public media to elevate your organisation and brand identity. Drawing on years of experience as a regular contributor across prominent television and news platforms, Martin details how strategic appearances can secure valuable visibility without relying on expensive promotional campaigns.

The book provides actionable guidance on identifying the most suitable media outlets for your work, preparing persuasive proposals for producers, speaking concisely in soundbites, and connecting interviews with wider online networks. It also includes an introductory foreword by television host Dr. Phil McGraw.

This practical volume is well suited to Ugandan entrepreneurs, company executives, non-profit directors, authors, and independent professionals who wish to share their message effectively, build institutional authority, and expand their audience through broadcast and digital media.