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Cover of Discover Your CEO Brand by Suzanne Bates

Discover Your CEO Brand

Secrets to Embracing and Maximizing Your Unique Value as a Leader

by Suzanne Bates

UGX 25,000
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About this book

In Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader, bestselling author Suzanne Bates provides a clear roadmap for executives and aspiring professionals who wish to define and strengthen their leadership presence.

The book focuses on how individuals at the helm of an organisation can identify their core strengths and project an authentic, compelling identity. Drawing on practical leadership principles, Bates demonstrates how personal branding contributes directly to corporate standing, influence, and team alignment. Recommended by business leaders such as Andrew Liveris, Chairman and CEO of The Dow Chemical Company, the guide explains how deliberate brand building empowers executives to communicate vision and drive enduring success across their organisations.

Suitable for corporate managers, entrepreneurs, and senior professionals seeking to expand their impact and lead with purpose.

Details

Section
Entrepreneurship
Publisher
McGraw-Hill
Published
2012
Language
English
Format
Paperback

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